Brief
A brand and website for an actuarial consultancy operating across Nigeria and the UK — a site that had to read as trustworthy to underwriters and institutional clients from the first scroll, not earn it gradually.
Materials
- Next.js
- TypeScript
- Tailwind
- Vercel
Constraint
Two head offices, Lagos and Buckinghamshire, a continent apart. The site couldn't favor either market or read as a UK practice with a satellite outpost — it had to present one firm with genuine reach.
Form
A warm-white canvas carrying a single crimson mark, serif display type for the declarative lines ('Actuarial insight. Decisions that endure.'), and four disciplines — Risk Strategy, Financial Advisory, Capital Modelling, Regulatory Advisory — laid out as a taxonomy rather than a sales pitch.
Outcome
Live at pobek.co.uk, carrying the firm's full advisory and service content across both offices — the site the practice now sends every prospective client to first.
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NADHEE