Brief
An e-commerce storefront for a heritage Indian clothing label — artisanal, handcrafted pieces manufactured in India, sold to a diaspora audience in Malaysia — where the site had to carry the weight of tradition without reading as a costume shop.
Materials
- Next.js
- Shopify
- Tailwind
Constraint
Handcrafted, made-to-order garments meeting ordinary online shopping habits. The store had to sell like a modern catalogue — sizes, wishlist, categories, checkout — without flattening pieces that take real craft and time into just another product grid.
Form
A deep crimson and ivory palette lifted from the garments themselves, full-bleed heritage photography carrying the emotional weight, and a Shopify storefront underneath built to move — new arrivals, categories, wishlist, checkout — without breaking the mood.
Outcome
Live at nadheemy.com, carrying the brand's full catalogue — new arrivals, categories, wishlist, and checkout — to customers across Malaysia.
Next
VESSEL, DISTANT