Brief
An e-commerce storefront for a heritage Indian clothing label (artisanal, handcrafted pieces manufactured in India, sold to a diaspora audience in Malaysia) where the site had to carry the weight of tradition without reading as a costume shop.
Materials
- Next.js
- Node.js
- Tailwind
Constraint
Handcrafted, made-to-order garments meeting ordinary online shopping habits. The store had to sell like a modern catalogue (sizes, wishlist, categories, checkout) without flattening pieces that take real craft and time into just another product grid.
Form
A deep crimson and ivory palette lifted from the garments themselves, full-bleed heritage photography carrying the emotional weight, and a custom Next.js and Node.js storefront underneath built to move (new arrivals, categories, wishlist, checkout) without breaking the mood.
New Arrivals
Kurta Category
Product Detail
Outcome
Live at nadheemy.com, carrying the brand's full catalogue (new arrivals, categories, wishlist, and checkout) to customers across Malaysia.
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