NOCTURNE

Brief

An outbound engine for a productized AI offer. Aesthetic clinics lose booked visits to whichever competitor answers first after hours, and the fix, an automated workflow that captures and qualifies a missed call or DM within a minute, is only worth building if it can reach the clinics that actually need it. Nocturne is the system built to do both: design that after-hours offer, then find, score, and write to the clinics whose own evidence says they're losing bookings to it.

Materials

Python
SQLite
n8n
SMTP / Resend

Constraint

Cold outreach in this category reads as spam on sight, and a clinic that smells a template deletes it by the second line. Nothing in the message could be invented: no fabricated metrics, no guessed familiarity, no answering a medical question with a script. And nothing could send itself, every message needed a named human to approve it before it left the building.

Form

Each clinic is scored 0–100 against evidence pulled from its own homepage and reviews (a missing booking link, a buried widget, a named owner, a real demand signal), and only a score of 60 or higher earns a draft. The draft opens with that one sourced fact, names a treatment the clinic actually lists, and asks for a 20-minute audit; a validation pass rejects any generic pitch, invented percentage, or fake familiarity before a human ever sees it. A local, read-only console (warm paper, serif names, one sage accent for 'ready' and one rust for 'not yet') lets a single operator scan every clinic's stage and approve a draft in one click, but that click is the only action in the whole system that can cause a message to leave.

Nocturne — prospect brief

Prospect Brief

Nocturne — outreach drafts

Outreach Drafts

Nocturne — score breakdown

Score Breakdown

Outcome

Built and tested end to end, from niche research through scored briefs, drafted outreach, a follow-up cadence, and a reply-handling flow that hands any clinical question to a human automatically, run against a demo set of ten clinics. Not yet pointed at a live client: that step needs a named clinic, real sending credentials, and the same 20-minute-audit offer this system exists to sell for it.